The time we have learned to conquer

Logbook, December, Laura and Paolo here to wish you a Merry Christmas.

The time leading up to the Christmas holidays stretches and compresses as if under the spell of magic. Since childhood, Christmas has been a time that teaches us a lot about the value of passing time: we learn early on that everything flies by in the blink of an eye and that we must enjoy every moment, a phrase which, in its apparent banality, encapsulates the secret to living happily.

In these years of work and projects, we have been confronted daily with a world that wants us to be fast and always one or two collections ahead, but we have tried with determination to claim our time.

It is precisely around the concept of time that we have imagined our Christmas gift ideas this year: we wanted to celebrate objects that are made to last. Furthermore, as you know, we like to share: in fact, our paper patterns have been available to those who love crafting for some time now. Among our proposals, therefore, we couldn't leave out a few gift ideas that you could sew yourself, if only to give yourself a moment in which your hands guide your thoughts, far from the stress of everyday life.

Laura: the important thing is to have faith in the process

As Christmas approaches, it is inevitable to think about the year that is coming to an end, and this opens up a series of reflections that smack of taking stock and making resolutions. These have been years of dreams planned, goals achieved, patience cultivated, and ideas to believe in even when it seemed too difficult. Years that have given us a great awareness: the important thing is to enjoy the journey and have faith in the process.

We tend to postpone satisfaction until we reach the finish line, convinced that it is the reward for something done and finished, but what we have discovered is that satisfaction can be a daily friend when you live your journey one step at a time.

Paolo: 2025 translated into numbers

While Laura is almost as good at giving shape to dreams with words as she is with fabric, I am more fond of numbers. If you look at them from the right perspective, however, numbers can warm the spirit just as much as words. So here are the figures that 2025 has given us:

• 2,914 Apollo pants sold (the best-selling item);
• 1,121 pairs of overalls sold (second best-selling item);
• 6,766 packages prepared;
• 19,040 meters of packaging tape used;
• 9,786 meters of hemp-cotton and recycled cotton fabric used;
• 1,250 kilograms of hemp used;
• 23,740 newsletter subscribers;
• Top 3 colors for Apollo pants: blue jeans, washed jeans, burgundy;
• Top 3 new products launched (in terms of sales compared to other new products in 2025): Apollo velvet trousers, Gaia denim dress, "in divenire" sweatshirt in eucalyptus green.

We are with you, who have accompanied us

Some numbers are more

Thank you to those who have read our articles, immersing themselves in our world. Thank you also to those who make conscious clothing choices, guided like us by the genuine dream of changing the world with small but significant everyday gestures.

We wish everyone a Merry Christmas and a Happy New Year.

Laura and Paolo

The cover photo is by Thomas Possamai -@its.thomas.p
The final photo is by Ksenia Isla - @ksenia.isla