Imagine waking up at dawn to go to your workshop. It doesn't matter why you're there so early, perhaps your work begins while the world is still asleep, or perhaps you're so eager to get back to doing what you love that you can't sleep a minute longer.
Your face is still creased with sleep when you put on your apron, but you do so with a confident, clean gesture that carries with it all the certainty of habit.
You get to work: you begin to create.
RESEARCH HAS LED US TO A WORLD THAT RESEMBLES US
Artisans have been a great source of inspiration for our work, perhaps because we are artisans ourselves at heart. We met many of them because, before creating our aprons, we wanted to gain a deep understanding of the craft of those who would wear them.
So we found ourselves immersed in the world of an unexpected community that shares our values of a creative and authentic life.
Our Aprons take shape in our Milan studio, which since February 2020 has been a constantly evolving creative hotbed. We wanted to create something that fully represented our principles, not just a piece of clothing, but a symbol of a hard-working, inspired, and enterprising lifestyle.
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APRON: THE CREATIVE'S UNIFORM
An apron is much more than just protective clothing: it is a uniform.
Its history has distant roots, linked to a series of manual trades that put those who practiced them at risk: blacksmiths, tanners, shoemakers, and carpenters. At the time, aprons were made of leather and, like the very first armor, were heavy and not very agile.
They continued to be the clothes of those who work with their hands, inside and outside the home, in the kitchen, of course, but also in a workshop.
The apron has always been the perfect ally for those who work outdoors. In the past, it was used to carry cut flowers, fruit, vegetables, and eggs into the house; all you had to do was gather it at the sides and turn it into a large bag.
A TIMELESS GARMENT
In our world, sustainability is simple, because an apron is a classic garment that becomes more yours the more you use it, and it doesn't matter if it has a few stains or a thin layer of flour, because these are the signs of experiential work done with passion.
We have chosen hemp-based fabrics produced in Italy, one of the most resistant fibers with the least impact on the environment.
We want your apron to be a true companion on your adventures, a uniform that perfectly represents the role you love to play. We designed it to be practical, with spacious pockets divided into multiple compartments, so you can have all the tools of the trade you need at your fingertips while you're creating. Plus, if you want, you can ask us to add a towel loop.
THE APRON TELLS A STORY: YOURS
Each model has its own identity and strengths, so all you have to do is figure out which one best suits you and your daily work. As for colors, we We have chosen warm, earthy tones for those who work with clay, and softer, more ethereal shades for those who often have their hands immersed in butter and flour. Green is perfect for the world of green, while denim is perfectly versatile.
The truth is that you can choose the color that best represents you and, perhaps, further personalize your apron with your brand name or a phrase that inspires you to give your best every day.
